The first step for any business is to establish an online presence by owning a website. (Not just a website, but a website with a fully optimized Online Reservation System, ORS) Any Organization not on the web is losing valuable opportunities that should not be ignored. Owning a website means your Organization has a worldwide audience. People can learn a little more about you, your organization, and your vision without having to phone or come to your location. A website allows people to find the essentials WH (who, what, when, where and why’s) of your organization without your direct attention.