The need for mobile-ready websites and mobile applications continues to grow. More and more, consumers and business users are accessing websites via their phones and tablets. As such, traditional websites need to present positive experiences that are optimized for hand-held devices with smaller screens and other limitations.
Along with new challenges, mobile also presents marketers with new opportunities. At a trade show or industry conference, potential clients might access a presenter’s website to learn more about capabilities. Visitors to an unfamiliar city will find parking, restaurants and shopping integrated with maps via web searches. These mobile, location-specific and contextual marketing opportunities will continue to grow as mobile devices with robust capabilities become more prolific.