Safaricom, a Telecom giant in Kenya is about to launch its E-commerce site named Masoko .
Masoko will take on platforms such as Jumia and Kilimall head-on with the advantage of having Safaricom’s deep pockets, its partners and Lipa na M-Pesa online built into it. According to the information we have, Masoko is meant to be an avenue for local merchants, including supermarkets, and customers to interact and trade in a bid for Safaricom to boost its M-Pesa payments platform (Lipa na M-Pesa)
It’s aiming to cut delivery times from the current 72-96 hours.
Safaricom is looking for ways to build on the success of M-Pesa, its mobile-phone money transfer service that dominates the Kenyan economy and is used by subscribers to pay for everything from utility bills to groceries and gasoline.
Safaricom is looking for growth and planning a future where data and voice may not take care of the margins because of effect facebook and whatapps messengers.
“By leveraging the strength and reach of our network, our customer base, and a number of partnerships with vendors, we hope to create a solution that can power the next phase of growth for the Kenyan economy. We hope to create a universal platform that will connect the smallest of vendors in Kenya to a nationwide market,” said Mr. Ogutu.
Something To Learn
Unlike most ecommerce operators in Africa, Safaricom could find success easily. If you read clearly, Safaricom is looking for the best way to expand the Kenyan economy because that is where its “currency”, MPESA, is very dominant.
Safaricom is launching this ecommerce to help in the growth of MPESA, its very best product: “Masoko will accept all mobile money payments …” The more Safaricom can move more Kenyan commerce to MPESA, the more it benefits because MPESA is in its ecosystem. So, technically, even if it does not make money through ecommerce, Safaricom will make money through more activities in MPESA. Ecommerce is generally hard to make money, but there are many ways of making money in it. You play parallel, using it to grow another product.
Safaricom is going to run the typical double play which is used by leading global ecommerce businesses. These companies always have complementary services to ecommerce—double play strategy
No matter how great or professional your website looks that does not guarantee, Goggle,the overlord of search, to find your website while people goggle for items online .It always helps to have a map telling you where everything is, right? Well, it’s the same with search engines. They’re able to crawl your site by themselves, but you can make it a lot easier for them by creating something called a sitemap.
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What Sitemaps Are and How They Help
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Sitemap is not the only seo strategy to help google to find your website but it goes a long way to help.
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If you are a business owner, you would want to get things done efficiently with as little time possible. In order to reach this, you cannot fulfill it by yourself. You would need the help of software and applications used in business if you want to multi-task.
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